I started my career in editorial fashion as a Photo Editor, where I learned the power of imagery and design to tell a story and shape a brand. That foundation in visual storytelling still drives everything I do today.

As a designer, art director, and creative lead, I’ve spent the past decade bringing that perspective to retail and lifestyle brands—working in-house with Knix and Hudson’s Bay, and now partnering as a freelance Creative and Senior Art Director with clients like Sephora, Canada Goose, and Walmart.

Whether it’s a campaign, a photo shoot, or a brand refresh, I’m all about translating insight into work that feels striking, strategic, and human.