Knix - One & Only Scoop Bra Launch Campaign

The one bra that goes with nearly everything. For this launch, I aimed to highlight both the support and shape of the bra, as well as its styling versatility. Using a mix of video and animated stills, the campaign showcased the bra paired with a range of tops to emphasize its everyday ease. The creative ran across website, email, paid media, social, and retail channels.

Associate Creative Director: Nicole Stafford

Associate Copy Director: Kaitlin Bernard

Photography: Natasha Gershon

Stying: Nadia Pizzimenti

Hair & Makeup: Caroline Levine

Design: Savina Mendoca